THE BEGINNING

  • Born in Morocco, Jeff moved to Paris as a 10-year-old boy where he went on to study mathematics and physics before beginning his career as a fashion designer. When he arrived in the United States, he quickly emerged to the top of the fashion world as the first ever licensee for Guess Jeans for Men.

  • After working alongside Guess, he began designing leather jackets that were much more than an article of clothing, but rather more like a piece of art. This began a journey of nearly four decades and counting to become one of the most iconic and recognized jacket designers to celebrities, athletes and musicians around the world.

NBA CONNECTION

  • Jeff's career skyrocketed in the early 90's as he held licensing deals with every major professional sports league. Most recognizable are the legendary NBA Championship jackets that were waiting in the locker room for Michael Jordan and his Chicago Bulls teammates as they went on to win 6 titles.

  • This began a tradition that carried on to Tim Duncan and David Robinson with the Spurs, Kobe Bryant, Shaquille O’Neal; later on - LeBron James, and Anthony Davis with the Lakers - just to name a few. The NBA also gave Jeff the honor of creating the official 50th and 75th Anniversary Team jackets.

POPULAR CULTURE

  • Jeff's custom one-of-a-kind jackets started appearing everywhere. From Axl Rose in a Guns N' Roses video to Will Smith in an episode of The Fresh Prince of Bel-Air, there was no section of popular culture that his jackets did not appear in. You may also recognize one of Jeff's designs being worn by Martin Lawrence in the intro for the iconic television series Martin.

  • He had a long-standing relationship with Nascar and even made custom jackets for the legendary driver Dale Earnhardt Sr. and the American automotive designer Carroll Shelby. His A-List clientele is extensive and has included Michael Jackson, Madonna, Mike Tyson, George Michael, Selena and Muhammed Ali, just to name a few.

THE LEGACY CONTINUES

Jeff's designs and work continue to be in high demand. Requests continuously come in for licensing, collaboration, and custom one-of-a-kind pieces of art. For example, current clients include Kevin Hart, Drake, Travis Scott, A$AP Rocky, Sprite and Amazon Music. His personal connection to the careers of Michael Jordan and Kobe Bryant continues to be a strong part of Jeff's legacy as a designer.